C-suite executives must evolve to stay on top of the competition. Remind you of anyone? If you said Rafal Nadal, that’s correct. So, as C-suite executives arrived in New York City to watch the US Open, Nadal played his first match in Times Square.
3D Billboard
Films
We used AI to create original footage of Nadal and Iga Świątek evolving.
OOH
Credits
Agency: AKQA
Director: Nic Yiallouris
Executive Creative Director: Tim McDonell
Creative Directors: Emlyn Allen, Bryan Dempler
Associate Creative Director: Jan Barcikowski
Senior Art Director: Celia Paysan
Art Director: Carol Benito
Copywriter: Ted Masterson