Penguin: You Should Read a Book
AD: Carol BenitoCW: Anna Breinfalk, Ted Masterson
"You should read a book" is a common insult on Twitter.
We agreed, Everyone should read more books.
On average, 12 people respond to a tweet with the words “You should read a book”, daily.
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That’s a lot of potential book recommendations, but without specific titles and authors, “You should read a book” doesn’t give recipients much direction. Fortunately, Penguin is here to help. On September 8th, National Literacy Day, we will target tweets that received a reply with the phrase "You should read a book.
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and analyze the Tweet's content to match it with a Penguin book on the same subject. Then we will respond to the Tweet with our recommendation, including a link to the book's listing on Penguin.com.
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and analyze the Tweet's content to match it with a Penguin book on the same subject. Then we will respond to the Tweet with our recommendation, including a link to the book's listing on Penguin.com.
To help future user book recommendations, we will create a page on Penguin's site. There, users will be able to input the URL of a Tweet which we will match with a book and its Penguin.com listing.
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