Amazon: Shop by Prime
AD: Lauren Meyer
CW: Ted Masterson
Insight: Both entertainment and fashion provide an escape from people’s daily lives.
Idea: Amazon Prime Video creates a feature that allows viewers to shop by their favorite TV shows.
Sometimes we wish we could dress like our favorite characters. Now we can! We’ll create an exclusive feature on Prime Video that allows viewers to see their favorite character’s outfits and add them to their Amazon shopping cart. Shop By Prime will be available on thousands of Amazon Original shows and movies. To access the feature, tap your tablet screen and click “up” on your TV remote or move your cursor while the video is playing.